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Managing a small business is challenging at the best of times. There are a lot of tasks to cover by a relatively small amount of people. It’s normal for certain areas of the business to take greater precedence over others. If one area is thriving from the get-go, it can be easy to neglect the less obvious functions.
This is a significant risk for any small business.
Statistically speaking, 20% of small businesses fail after one year, 30% fail within two, and 50% fail after only five years of operations. There is a myriad of reasons for this, but one of the determining factors is over-reliance on key staff members. This imbalance can cause negative impacts on aspects of the business.

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For many companies, getting a well-designed website up and running is viewed as a destination rather than a journey. Once the page is live, it is neglected. Small businesses should be using it as a tool to grow and develop the business continuously. Your website is far more than a catalogue.
A company website is not only a direct communicator of the vision and values of the business, but it is also a research and customer service tool.
More traffic to your site generally translates to better business, and it also provides you with valuable data about your customers and their behaviour.
Here are ten essential steps to optimizing a website for any small business.