This is a collaborative post and it may contain some affiliate links

There might be many fancy new marketing methods out there, but blogging is still highly effective, which is why it’s here to stay! If your business doesn’t have a blog yet, here come five good reasons why you should change that.
1 . Present yourself as the expert
With a business blog you can show your readers that you are an expert in your field. When you teach your audience, using engaging posts, you’ll come to be a thought leader and raise your credibility. Remember, your blog doesn’t have to be written content only. You can just as easily incorporate video content to make the experience more visual and engaging.