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There is no doubt that businesses have faced unprecedented challenges in 2020. As we continue to battle with a global pandemic, it’s crucial for companies to adapt and focus on providing a positive customer experience. If you’re looking for inspiration to keep existing customers happy and attract new clients, here are some considerations to bear in mind.
Embrace online shoppingSince lockdown measures were announced and consumers were encouraged to stay at home as much as possible, online sales have soared. Shopping online provides a safe alternative to going to physical stores, and it’s also quick and easy. If you didn’t already use the web to promote products and services or sell to customers or business clients, now is the time to embrace online shopping and capitalise on increased web usage. Research suggests that adults in the UK are spending around a quarter of their waking hours online. As a business owner, you can harness the power and reach of the web to increase sales and to provide a superior experience for your customers. Refresh, update and revamp your website, use
social media to build a following and get in touch with existing customers via email and social channels to tell them all about the new buying options that are available to them. You could sell products online or you could offer options to place orders through an app or your website if you run a restaurant or a cafe that is serving takeaway food and drinks, for example.

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